Bruins Encourage Playoff Beard Growth

From a team press release:

BOSTON, MA – Beginning Thursday, April 9 the Boston Bruins are inviting fans to grow their own playoff beards to support the B’s during their playoff run by kicking-off the “Bruins Beard-A-Thon” on bostonbruins.com, the team’s official website. The 2009 “Bruins Beard-A-Thon” gives Bruins fans the opportunity to show their support
for the team and raise money for the Boston Bruins Foundation.

The hockey playoff beard is an age-old tradition for players participating in the Stanley Cup Playoffs. Fans can join in on the tradition by “growing one for the team” and inviting family, friends and business associates to pledge their playoff beards to raise money for
the Boston Bruins Foundation.

Fans can create their “Bruins Beard-A-Thon” profile by uploading their
photo at bostonbruins.com. Participants can choose to grow their own
beard and update their growth throughout the playoffs or they can grow
their beard virtually by choosing the ‘Build-A-Beard’ option, giving
women and children an opportunity to get involved.

Beard growers may pledge themselves by making a donation and their friends and family may also pledge their efforts. Donations can be made in two ways, a one-time pledge (minimum $10) or a daily pledge (minimum $0.50/day). Throughout the playoffs, fans will have the opportunity to win tickets if their beard is voted the best on BostonBruins.com. At the end of the contest there will be various prizes for the best and worst beards as well as a prize for most money raised.

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